Today, customers not only pay attention to how good the product or service is but they like it more if the brand connect with them on personal level. They want to engage only with brands, organizations, and platforms that align with their values. And that’s why content in business world today does matter. It is what can connect your brand with your customers. Your customers don’t want to visit your page and being bombarded with advertisement. They love organized platform that is filled with great contents.
How to increase revenue through content platforms
In business, paid advertisement does play important role to attract more customers and bring in more revenue streams. If you want to earn more revenue from advertisement without losing your customers, you need strategic plan involving your content platform and here are some tips to consider:
Consider offering premium upgrade
You may have been offered a premium upgrade by Youtube so that you can enjoy watching videos without any advertisement. An ad-free experience is what most customers looking of nowadays. So instead of doing sponsored ads, you may make a business page on the platform to give more exclusive experience for your customers. But your aim can be delivered efficiently still and your revenue will grow more.
Offer multiple levels
Every customer may have different needs. Hence, not everyone will like what you offer. Instead of offering one exclusive level, why not making multiple of different levels to give for your customers. So they can choose which they prefer to enjoy your content. This is also a great way to segment your customers. So in a way you can use this approach to assess and gain data about your customers behavior. In the future, you will be able to give more personalized offerings for each segment.
Create a story
Story is what makes it more interesting for customers to feel attached to certain brand. They don’t like a content platform that is filled with unnecessary clutters. Instead, they like it when a content has a lead or story that can emote and create a feeling people can relate to. You may share a story based on real experience or something like that. This is a way for customers to feel emotionally connected with your brand.
Create a community or group
Creating a community or group means you have a specific place to offer more personalized content, networking, discount, etc. You can also generate focused groups and create opinion leadership inside the groups. Hence, you gain more information about what contents should you deliver that suit their interest. You will be able to minimize direct ads but make it more targeted and effective.
Consider using SEO strategy
To boost your content platform, you may consider using SEO strategy. It has been proved to be one of the most effective ways to generate traffic for business websites and pages. Also, this is a way you can fully generate contents that people are looking for more effectively. Choose SEO partner that is reliable and trusted to manage your content platform.